Exemplary reference projects
Initial Situation
Law change: termination of a product line of dialysis machines, Transfer to the next generation
Solution/Strategy
Clever communication, maximizing phase out strategy based on a 3 steps campaign
Result
Tripling of sales within 2 years, strengthening of a positive image
2. Attempt: Development of a laser system for ophthalmological applications, despite 1. attempt created strong negative image within the company
In-depht analysis, change of the mindset, integration of critics and key customers, structured transparent transparente project management
Market share 18% after the 1. year of market introduction
Susceptible to failure ultrasound endoscope, lost more and more its good reputation despite its uniqueness, cost and service overload
Fact checking, cause analysis, innovative approach tackles the actual cause: prevention measures with additional customer benefit
Rapid and effective strategy, resulted in positive feedback and recommendation marketing, increase in sales
Launch of a new diagnosis solution in endoscopy: video capsule endoscopy
Capture the market, lobbying in politcs, convince key customers and influencers, generate awareness generieren, comprehensive marketing strategy
Corresponding market niche was found and occupied, new method revolutionized diagnosis of the small intestine
Europe-wide product launch for a niche product for medical therapy
Europe-wide examination of key customer needs, identification of influencers and multiplicators, interdisciplinary project management, 4p-marketing strategy development, roll-out, stringent implementation, monitoring
Successful and accepted branding, continuous increase of visibility: after 3 years 80/90% market penetration, became bestseller for that particular niche treatment.
