Products in the field of medical engineering and optical technologies are complex, which requires extensive market, product, and application know-how. Successful products meet the needs of the end users and are appropriately placed in the market by product management. The focus is on the customers’ benefits which requires close customer engagement and active key opinion leadership management. Product management requires a great deal of social skills, by means of which it engages employees in various departments and backgrounds for these projects. The product management objectives are defined by management. A clever marketing strategy focused on customer benefits is reflected by successful results. I would be glad to support and advise you in product management activities and projects that will lead to successful results.

Product management in medical engineering and optical technologies include a variety of activities, including, but not limited to

• consistently monitor and analyze markets and competition
• know the needs of the target groups and not just believe in knowing them
• establish a stable customer network with all relevant types of customers
• maintain direct and regular exchange with customers from all target groups
• build up thorough knowledge and know-how of your product and application
• initialize new product developments and develop product specifications
• manage a balanced and effective product portfolio, launch, relaunch and phase out products as applicable
• build up know-how of legal and regulatory requirements for your products and their applications
• build up knowledge of the health care system, its billing and reimbursement guidelines both for private and public health insurances
• build up professional knowledge in the relevant field of medical engineering and optical technologies
• engage and manage key opinion leaders
• give professional customer advice and support
• support and monitor sales
• lead interdisciplinary teamwork
• establish good cooperation with national and international colleagues of relevant departmental interfaces (research & development, marketing, product management, quality management, sales, customer service, manufacturing, etc).
• plan and conduct training courses and workshops
• create clever strategies and smart solutions for products and pricing
• develop financial concepts
• plan and implement online / offline marketing mix
• develop marketing plans on a regular base
• develop sound business plans
• transfer international specifications to national level
• plan and organise trade fairs, congresses and events
• inform, moderate, mediate, and coach

The focus of the product management activities may vary from company to company.

A well-functioning product management strategy enables informed future-oriented product and market-related decisions. The flow of information and continuous communication creates transparency and commitment both within the company as well as externally and result in stable partnerships. Based on these, strategies, solutions and measures can be developed to meet customers’ needs and be effectively implemented. Thus, the products’ margins can be optimized. This opens the way for a successful development of your business. Increase the value of your product management. Leverage my experience and choose the best solution for you! Click here.

SWOT stands for strengths, weaknesses, opportunities, and threats. It is an instrument for determining the position and strategy development.

SWOT analysis is a product management instrument

Kano is a graphical model for the acquisition and analysis of customer needs. The graphic correlates the relationship between the products and services offered and the level of customer satisfaction.

Kano model

Scrum is derived from the word Scrummage which has its origins in rugby. Scrum was transferred to product development from software development projects. Scrum is particularly suitable for complex product development projects in a rapidly changing environment. The method contains hardly any rules. The few rules, however, need to be strictly adhered to.

Kanban is a management method and its origins in the automobile industry in Japan. Too many tasks and too little time? Kanban helps to maintain an overview, concentrate on the essentials and cope with workload. Each task is concisely formulated on a card. Large projects are broken down into individual tasks. All cards with tasks that are to be completed in a planned period are positioned in the first column on a board. Add at least three more columns. They characterize the work progress, e.g. to be done, in progress, completed. Use a different color code. By this continuous visualization and reflection of the board, information processes can be optimized, and the appropriate work sequence can be determined. All tasks are processed.