Product development

Looking to the future with a broad perspective and taking this view to convert your know-how and skills into a future product that gives your customers exactly what they want. A product he might never know he was looking for, and saying this is what he has always wanted.

Making Investment profitable

Product development in the complex world of medical engineering and technical optics requires a carefully tailore approach as these projects require time, resources and a high level of capital investment. Therefore, you will need to eliminate risks and clarify any questions around the development of your product.

Together we can develop a tailor-made and unique strategy and solution to suit your needs

  • What are your customer’s needs?
  • Which products are a good fit for my company?
  • Which trends impact the development of successful products?
  • What features does my product need in order to differentiate it from the competition?
  • How can I eliminate potential road blocks for the growth of my product?
  • How can I streamline our product offering?

Leverage my support

I know exactly where you have to begin. I will guide you and your team through all steps to the end product, i.e., a high demand confirmed by sales results.

My service offerings

  • Trend analysis and investigation of customer needs
  • Product strategy and formulation of goals
  • Product portfolio development und harmonizing
  • Compiling the product requirements document
  • On the track check
  • Prototype market check
  • Moderation. Mediation. Coaching

I would be happy to advise and guide you in the product development process. I will support you in the development and successful marketing of your ideal product solution. I can also support you with market research, and the establishment of a Customer Relationship Management CRM. Please click here.

More information on product development?

Materials and techniques play an important role in high-tech industries such as medical engineering and technical optics. In order to achieve the best results in the market, however, other factors are also coming into play. Successful product development is primarily customer-oriented and not based on a company’s capabilities. The magic word is balance: To find the right balance between a technically feasible concept, fulfilling needs and an economic viability.

Erfolgreiche Produktentwicklung
Successful product development focuses on the customer

What sounds simple in theory is often a particular challenge in practical terms. It requires close collaboration of marketing, R & D, quality assurance and production. The marketing specialists have to be close to the customer and work in close coordination with sales. Customized product development is best achieved if loyal corporate clients can be involved in the project. This assumes that you (and not just the sales force) build up and maintain a good customer relationship.

Product development is an iterative process and requires continuous checking for plausibility and fine-tuning. Above all, product development is based on good research: an objective market analysis, the investigation of the needs of the target customers and their emotional reasons to buy. Equally important are the competitors and their behavior. A SWOT analysis helps to get a realistic overview of the company. The correct assessment of the research findings defines the development project. The technical criteria of the future product are recorded in the tender specifications which constitutes the basis for the subsequent acceptance and success of the product. The tender specifications have to compiled objectively, and with attention to detail. R & D develops forward-looking ideas and solutions via brainstorming and creative techniques. They examine technical possibilities and prepare appropriate performance specification. Any discrepancies between requirement specification and feature specification have to be resolved before commencing with the actual product development. Using systematic and methodological assessment methods (morphological box, value-of-use analysis, kanban), the best idea can be determined from previously developed solutions. This represents a first draft in the next step of product development and the start of launch preparations. At the same time, the functional model is tested. It is fine-tuned according to the tender specifications and finalized so that the finished product enables series production within budget.

Phasen der Produktentwicklung

I would be happy to advise and guide you in the product development process. I will support you in the development and successful marketing of your ideal product solution. I can also support you with market research, and the establishment of a Customer Relationship Management CRM. Please click here.

„If you can dream it, you can do it.“

Walt Disney (1901-1966)