Corporate product branding
Branding is powerful. The brand mirrors and represents what your company stands for. It is the mouthpiece of your company “outside and inside”. In industries such as medical engineering and optical technologies, where everybody knows everybody, a solid and meaningful branding strategy is a must, rather than being obscure in your industry. Develop your own strong branding strategy by giving it a unique image which sets your company apart from the competition and which is recognised by your customers, as well as covering their needs.
Together we will develop a tailored and unique strategy and solution for your branding
- How do I establish my brand?
- How do I create a clear branding structure for my services?
- How do my customers experience my branding?
- How can I make my brand even more attractive?
- How can social media, digital marketing and SEM search engine marketing enhance the value of my brand?
- How do I anchor my branding emotionally, internally and externally?
- How do I adapt international branding to my local conditions?
You will gain through my support
The target groups in B2B in medical technology range from the physicians and the consultant physician, the professor, the nursing staff, the medical technician to the purchasing department. I will show you how you can maximise your presence at your target customers by clever and consistent branding.
My service offerings
- Branding perception internally and externally
- Brand development
- Brand fine-tuning
- Brand transfer: international to local conditions
- Implementation brand awareness
I will be happy to advise you on developing your unique brand specific to your needs. Just click here.
More information on branding?
Branding is the appearance and image of your company and represents your company’s thinking and modus operandi. This image is also reflected in the customer’s perception: a confusing message is perceived as confusing. Thus, it is essential to take a clear position.
Adjust your principles, messages, actions and processes to your brand. Let your brand guide your actions. In order to create a uniform face in the market it is necessary to seriously challenge and involve your company. Make sure that your branding involves every employee and each important component of your business. Your brand will only be effective if every employee can identify with your company’ brand. Think of Philips Healthcare’s claim: “Innovations & you”. This statement needs to hold true before, during and after sale. The focus is on the customer. For example, customer service supports the customer after the sale, making contact is easy and technical support personnel get back to the customer quickly and provide quick resolutions. The ambience around the sale makes the customer feel comfortable. When developing and maintaining your brand it is important to bear in mind your customer’s view and to be authentic.
- the brand is thought to be a vital corporate goal
- results in unique differentiators
- the message represent reality, and is not just meaningless drivel
- the brand reflects the company’s values, behaviour, its performance and actions
- management actively drives the brand and continuously lives by it.
- the branding is supported by the entire company
- the customer trusts and recommends the brand
- the customer associates your products with your company
- the customer identifies himself with your products and your company
Just as you do not just follow your gut feeling during the production process, branding can not be treated randomly. It requires a goal-oriented strategy and clever measures to communicate a message which will be accepted by your target group. Click here.