Take advantage of brilliant Unique Selling Propositions

My extensive expertise and familiarity with medical technology and technical optics enable me to get right to the core of the matter. I am in my element when things get complicated and demanding. My strength is the ability to present complex products and applications clearly and simply, and to develop and promote them successfully. This requires in-depth and hands-on research and analysis. As such, I take a close look at applications, walk into the operating theatre and talk to scientists, developers, engineers, doctors, medical technicians, nursing staff and potential customers – in fact, all the key players around your product. I take a critical look at things. The core focus is on developing a value proposition for the customer. This is where the full impact of my know-how, skills, experience and sensitivity comes into play in developing a customised solution in collaboration with you. Such solutions require a brilliant strategy which is of value to you as a company.

Are you looking for a partner who will work with you to market products in medical technology or technical optics and have complex requirements? Then we should get to know each other!

Professional Expertise

  • Technical product management, brand marketing, project management, key account management, product development, market analysis, business planning, competition research, benefit analysis, trend analysis, project monitoring, product launch, relaunch, phase out, pricing, distribution management, product placement, new product development
  • Medical: surgery, gynaecology, urology, ophthalmology, cardiology, gastroenterology, bronchoscopy, otorhinolaryngology, dermatology, nephrology
  • Medical technology: rigid and flexible endoscopes, endotherapeutic devices, videocapsules for small intestine diagnostics, ultrasound devices, dialysis machines, dialysis materials, laser systems in ophthalmology, cardiology and dermatology, patient monitoring systems in an MRI environment, lenses, eyewear frames, diagnostic devices for examinations of the human eye
  • Manufacturing technology, design, technical service
  • Industrial laser technology, optical components, optical glasses, precision engineering components, optical measurement technology